Privacy policy

Cove (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit our website, purchase or use our products, or interact with us. This includes information related to product usage, session activity, and device-generated data, which may be collected to verify usage, improve functionality, and provide usage insights to customers and authorized users. Your information is never sold or shared, and data usage for research is always anonymized.

1. Information we collect

We may collect the following types of information:

Personal Information:
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment information
- Qualitative and quantitative data regarding usage and wellness metrics (may also include selected biometric data if you incorporate a wellness wearable into your app usage; this is provided by a third party and passed through to your user dashboard)

Device & Usage Information:
- IP address
- Browser type
- Device type
- Pages visited and actions taken on our site

Cookies & Tracking Technologies:
We use cookies and similar technologies to improve your experience, analyze traffic, and support marketing efforts.

2. How we use your information

We use your information to:
- Process and fulfill orders
- Communicate with you about your order or account
- Provide customer support
- Improve our website and user experience
- Send marketing, educational and support emails; promotions; or updates (you may opt out at any time, with the exception of billing and account-related emails)
- Prevent fraud and ensure security
- Report your product usage, qualitative feedback, assessments, etc. to you via the app (web or mobile)

3. Sharing your information

We do not sell your personal information.

We may share your information with trusted third parties, including:
- Payment processors (e.g., Shopify Payments, Stripe)
- Shipping carriers
- Marketing and analytics platforms
- Service providers who help operate our business

These third parties are only given the information necessary to perform their functions.

4. Your rights & choices

You have the right to:
- Access, update, or delete your personal information
- Opt out of marketing emails at any time by clicking “unsubscribe”
- Disable cookies through your browser settings

Depending on your location, you may have additional privacy rights under applicable laws.

5. Data security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet is 100% secure.

6. Data retention

We retain your information only as long as necessary to provide our services and comply with legal obligations.

7. Third-party links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites.

8. Children's privacy

Our services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

9. Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

10. Contact us

If you have any questions about this Privacy Policy, please contact us at: support@choosecove.com